Power Of The Social Media Mum
Once upon a time, their used to be a cry across the land by all Mum’s to their offspring at bedtime “Will you PLEASE get off the computer and GET TO BED!” Now, at least sometimes, this can cry can still be heard but not to the children, now it comes from those poor partners of a ‘Social Media Mum’, willing them to come to bed at a decent hour!
But what are we doing to keep us up late and why do we do it? We have a special secret, we have power over the social media world and we are slowly taking over.
If you want a piece of news to spread quick, you don’t need to publish it in the daily newspaper or hire a TV crew to come round and interview you on the news. Just find a Mum who has a computer and let her do it for you.
Not only do we make news but we break news, we hear about events before they can be captured by TV and radio broadcasters or by reporters and journalists. This has never been more so than just recently with the US Election, Iran Election and also the ‘Expenses Row’ affair here in the UK.
Worldwide events are also captured by us Social Media Mums, probably most notable event at the moment was the death of Michael Jackson (RIP). We were not only able to communicate the news and messages but also to sift our way through all the rumours and post relevant information, much quicker than a news site.
Many of us work from home and in some capacity our work either directly involves Social Media or we use Social Media to convey our messages and promote our products/services. Being a Mum helps, as it means that we can not only multi-task, but what Mum doesn’t like to have a chat or a gossip? What better way to promote something than by getting millions of Mum’s worldwide to chat about it online.
As you know through SquashBoxMedia I am a freelance journalist and writer, social media manager, social media coach and more. I write on both Social Media topics and Parenting issues, an eclectic mix you may think, I use both skills every day to make things happen!
Never doubt the power of a Mum and certainly never doubt the power of a ‘Social Media Mum’ – we make and break news, but more importantly we keep the social media world revolving.


I guess that the social media moms do account for some of the powerful nodes in the SM network.
Keep on pumping out the news, we’ll keep reading!
[...] Walker of Squash Box Media has written a brilliant article on The Power of the Social Media Mum. “If you want a piece of news to spread quick, you don’t need to publish it in the daily [...]
[...] people may never read? Sally Walker of Squash Box Media has written a brilliant article on The Power of the Social Media Mum. “If you want a piece of news to spread quick, you don’t need to publish it in the [...]
[...] Walker of Squash Box Media has written a brilliant article on The Power of the Social Media Mum. “If you want a piece of news to spread quick, you don’t need to publish it in the daily [...]